Application
Articles about the process of applying for a patent, trademark, or copyright
by Russ Weinzimmer | Application
Failing to trademark a name and logo leaves your business vulnerable to copycats who could use your logo with a different name.
If another company uses your trademark, either your name or logo, your company can lose sales and reputation. When customers buy from a competitor because they’re confused by the infringement of your trademark, you lose sales that should have been yours. And bad knockoffs using your trademark can ruin your reputation in the marketplace if customers incorrectly associate their bad experience with your company.
For trademarks, you need to separately protect all your branding: separately trademark a name and logo, as well as any slogans or catch-phrases.
by Russ Weinzimmer | Application, Commercialization of IP, Search
Book recommendations for inventors who are looking to patent protect and commercialize their invention. Learn how to become an entrepreneur.
Includes books from the Strategic Patent Law Team:
The Everything Inventions & Patents Book
–Consulting Attorney Russ Weinzimmer
Incorporate & Get Rich!
–Cheri S. Hill
A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World
–Joe Carlen
The Einstein of Money: The Life and Timeless Financial Wisdom of Benjamin Graham
–Joe Carlen
From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story
–Joe Carlen
by Russ Weinzimmer | Application, Examination, Search
The Cheri Hill Show invited expert Russ Weinzimmer to discuss trademarks and how they can help your business. A trademark is one of the most important business assets that a company will ever own, because it identifies and distinguishes the company and its products or services in the marketplace from its competitors. Therefore, it is good practice for all business owners to take sufficient action to protect and enforce valuable trademarks.
by Russ Weinzimmer | Application, Examination, Search
By registering your trademarks, you can assert them in court to stop someone from creating confusion in the market around your goods or services. You don’t want to lose your company’s good reputation because of another company’s bad business practices. You don’t want to lose business because another company is selling goods that appear to be from your company. You need to separately protect each element (ie the logo and the words(s) included in a logo), because each is separately “stealable.”
by Russ Weinzimmer | Application
Filing a provisional patent application is almost always a bad idea. Preserving your exclusive rights to your invention through a patent depends on meeting specific deadlines when filing a patent application. Relying on the filing date of a provisional can mean that you end up completely losing all of your patent rights. A provisional can also reduce the value of your issued patent and can make it harder to license or sell your invention to other companies.