ARTICLES

The Cheri Hill Show Radio Interview: Trademarks

The Cheri Hill Show Radio Interview: Trademarks

The Cheri Hill Show invited expert Russ Weinzimmer to discuss trademarks and how they can help your business. A trademark is one of the most important business assets that a company will ever own, because it identifies and distinguishes the company and its products or services in the marketplace from its competitors. Therefore, it is good practice for all business owners to take sufficient action to protect and enforce valuable trademarks.

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How to Register Your Trademark

How to Register Your Trademark

By registering your trademarks, you can assert them in court to stop someone from creating confusion in the market around your goods or services. You don’t want to lose your company’s good reputation because of another company’s bad business practices. You don’t want to lose business because another company is selling goods that appear to be from your company. You need to separately protect each element (ie the logo and the words(s) included in a logo), because each is separately “stealable.”

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Why You Need a Good Professional Patent Search

Why You Need a Good Professional Patent Search

Only new inventions can be patented. Before spending money on a patent application, an effective patent search must be performed to see if your invention already exists. Even if the search does not find your invention exactly, it is important to find the most similar prior art which effectively forms a fence around your invention in idea space. After your patent issues, all of the prior art cited to the Examiner acts as a shield against invalidating your patent in the future.

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Should I File a Provisional Patent Application?

Should I File a Provisional Patent Application?

Filing a provisional patent application is almost always a bad idea. Preserving your exclusive rights to your invention through a patent depends on meeting specific deadlines when filing a patent application. Relying on the filing date of a provisional can mean that you end up completely losing all of your patent rights. A provisional can also reduce the value of your issued patent and can make it harder to license or sell your invention to other companies.

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Business Method Patents

Business Method Patents

Business methods originally could not be patented at all, but now are considered on almost the same basis as any other type of invention. Business method patents provide businesses with a valuable legal strategy to protect new business processes and methods, thus conferring considerable competitive advantage. For example, Amazon ultimately prevailed against Barnes & Noble for infringing on its “1-Click shopping” business method patent.

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Sky Radio Interview: What’s Patentable?

Sky Radio Interview: What’s Patentable?

Patent Attorney Russ Weinzimmer was interviewed as an invited expert on “Sky Radio”, answering the question: What’s Patentable? Determining whether an invention is patentable involves legal considerations that most business owners and engineers are not aware of, and even marketing considerations that they’re not aware of, but a good patent attorney brings both those considerations when evaluating the technology suite of a company.

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WHAT OUR CLIENTS ARE SAYING




WHAT OUR CLIENTS ARE SAYING

STRATEGIC PATENT LAW

RUSS WEINZIMMER & ASSOCIATES, PC

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